From these results we can see that our audience like to watch films both at the cinema and on DVD.
The preferred genre of our audience is clearly thriller and they prefer the opening scene to contain action and to introduce the plot rather than include lengthy dialogue. So we shall aim to structure our opening to reflect this.
Our audience is most likely to watch a film because of its lead actor, so in our opening it is important to set up a main hero in order to suggest an established star.
The setting isn’t hugely important to our audience, but it is important to set the opening in a location that will complement the story.
Soundtrack is quit important to the audience, but not essential to the enjoyment.
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